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Why Audio?

In today's world of multimedia, producing audio content can be a very worthwhile addition to your communication strategy in the context of advertisement, company podcasts, project communication and education. The medium has its very specific challenges and issues, and based on my experience in Software Engineering Radio I can help you master some of them.

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Note that I don't want to be the "AV guy": recording technology is important (and I do have some experience with it) but it is way more important to organize your content and edit your audio in a way that makes technically challenging topics easy to understand. This is where I put the focus!

  • Preproduction: Preparing your content: There are many unique challenges to the audio medium. For example, it is obviously audio-only, no visual support and diagrams are possible. It is also a fundamentally sequential medium. Preparing your content for audio delivery includes answering the following questions: (1) which part of your content is suitable for audio, which parts should better be deliviered differently? (2) how to script the information, In which order best to present? (3) How to chunk the information, how and when is some kind of recap necessary? (4) Can one person do the presentation, Should a dialog be used, “interview style”? (5) One file, Several files for easy index?
  • Recording: Professional Quality is important!: To create a good recording, you first of all need reasonable equipment (which I have!) and you need to know how to operate ite. You also need a quiet room. However, there’s more: when talking, you need to emphasize differently compared to when talking normally and you might even want to stand up so you can gesticulate to make your voice sound more lively.
  • Postproduction: Let's fix it in post :-): Postproduction first and foremost includes cleaning up the audio (noise, click/popp filtering, loudness, volume) and the mixdown of the recorded tracks. It also connects to preproduction in the sense that the audio will be cut, edited, rearranged and chunked. In many cases, additional sound effects (such as music or jingles) will be added. Sometimes parts of the interview will have to be re-narrated.
  • Dissemination: Can anybody hear me?: In many cases the distribution channel is clear from the getgo and determined by the content provider (e.g. company website, project homepage). However, if dissemination as podcast is required, I can help with finding providers (also for the potentially huge bandwidth requirements), with setting up the feed and the website and advertising the podcast with the relevant directories.

Demos

Here are some demos you might want to listen to in order to get a feeling for the kinds of content that can be communicated using audio only.

  • SE Radio 87, Software Components: Interviewed by Michael Kircher, I explain software components. The outline has been tailored specifically for this episode by the interviewer and the interviewee.
  • SE Radio 84, Dick Gabriel on Lisp: in this episode I interview Dick Gabriel on Lisp; the questions were prepared by me, Dick answers them spontaneously.
  • SE Radio 77 and 78, on Fault Tolerance: Here we discuss the core ideas of a whole book on Fault Tolerance Patterns with the author of the book. We used the book as the guideline through the interview.
  • SE Radio 68, Transactional Memory: This episode is based on a scientific paper written by Dan Grossman.
  • SE Radio 79, Small Memory: This is another interview, however, now with two people who consistently have their own, different viewpoints wrt to a topic.
  • SE Radio 98, REST: This one shows how a set of slides can be “audio”-ized.